The Fujinon Premista 28-100mm T2.9 is the standard zoom and the heart of Fujinon’s Premista family — the inaugural lens of the series, introduced at NAB 2019 as Fujifilm’s first reference Large Format / Full Frame zoom: designed to cover in a single lens the focal lengths normally covered by six different prime lenses — from 28mm to 100mm —, with a constant aperture of T2.9 and full 46.3mm diagonal image circle coverage for all current Large Format and Full Frame sensors. Together with the Premista 19-45mm and 80-250mm, the 28-100mm is the central axis of the three-lens Premista system — continuous focal coverage from 19mm to 250mm in Large Format / Full Frame with identical colour, visual character, and 114mm front diameter. The definitive tool for any Large Format production: the lens that never leaves the camera. 28% shorter and 46% lighter than its predecessor, with the same exceptional Fujifilm image quality.
Its image is exceptional across the full focal and aperture range: prime-level edge-to-edge resolution — thanks to the use of large-diameter aspherical elements and Fujifilm’s unique focus and zoom system —, minimal distortion across the full focal range, virtually zero chromatic aberration, precise and natural colour rendition perfectly matched to the rest of the Fujinon range, controllable flares with minimal ghosting for maximum dynamic range, and a natural and harmonious bokeh generated by its 13-blade iris. Horizontal angle of view in Full Frame from 65.5° to 20.4° — in Super 35 from 52.2° to 15.6°. Compatible with both the ZEISS eXtended Data and Cooke /i Technology metadata systems, flange focal distance adjustment function with hex set screw, 280° of focus rotation, a length of 255mm, and a weight of 3.8 kg.
Perfect for: cinematographers working in Large Format or Full Frame who seek the most complete, versatile, and cinematically rich standard zoom in the Premista system — constant T2.9 from 28mm to 100mm, full LF/FF coverage, prime-level edge-to-edge resolution, 13-blade iris, compatible with ZEISS eXtended Data and Cooke /i, only 3.8 kg and 255mm —, as the natural companion to the Premista 19-45mm for continuous coverage from 19mm to 100mm, or as the central axis of the complete Premista system alongside the 19-45mm and 80-250mm for total coverage from 19mm to 250mm, for feature films, series, commercials, documentaries, crane and helicopter work, and any Large Format / Full Frame production where standard-range versatility, exceptional image quality, and full Premista system compatibility are equally non-negotiable.









